A data profile of the people who buy, follow and care about Delivery (commerce) in India — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 7,594,230 people in India.
Delivery (commerce) has an estimated audience of 7,594,230 people in India. 34.4% are female, 65.6% are male, average age 31.9. Top brand affinities: Embroidery, Seafood, Skirt, Breakfast, Sandwich.
Top brand affinities include Embroidery, Seafood, Skirt, with strongest over-indexing on Embroidery (1.72× the country average).
Demographically, the Delivery (commerce) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Delivery (commerce) fan in India is more male, around 31.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Embroidery.
The key figures that characterise the Delivery (commerce) profile in India.
34.4% are female, 65.6% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 31.9 |
| Estimated audience size | 7,594,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Delivery (commerce) audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 4.36× | ||
| 02 | Sandwich | Food & Beverages | 3.28× | ||
| 03 | Hamburger | Food & Beverages | 2.87× | ||
| 04 | Long hair | Beauty & Wellness | 2.29× | ||
| 05 | Seafood | Food & Beverages | 2.23× | ||
| 06 | Crochet | Home & Garden | 1.93× | ||
| 07 | Sewing machine | Home & Garden | 1.92× | ||
| 08 | Breakfast | Food & Beverages | 1.91× | ||
| 09 | Lunch | Food & Beverages | 1.83× | ||
| 10 | Pajamas | Fashion & Accessoires | 1.81× | ||
| 11 | Cheese | Food & Beverages | 1.79× | ||
| 12 | Pastry | Food & Beverages | 1.76× | ||
| 13 | Embroidery | Home & Garden | 1.72× | ||
| 14 | Real property | Home & Garden | 1.69× | ||
| 15 | Crocs | Fashion & Accessoires | 1.68× | ||
| 16 | Fashion show | Fashion & Accessoires | 1.67× | ||
| 17 | Pizza | Food & Beverages | 1.65× | ||
| 18 | Skirt | Fashion & Accessoires | 1.63× | ||
| 19 | Sewing | Home & Garden | 1.52× | ||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.83× | |
| Mindfulness | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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