A data profile of the people who buy, follow and care about Delivery (commerce) in Ireland — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 940,789 people in Ireland.
Delivery (commerce) has an estimated audience of 940,789 people in Ireland. 61.5% are female, 38.5% are male, average age 42.5. Top brand affinities: Circle K, South Africa, JYSK, Washing machine, Hamburger.
Top brand affinities include Circle K, South Africa, JYSK, with strongest over-indexing on Circle K (1.54× the country average).
Demographically, the Delivery (commerce) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Delivery (commerce) fan in Ireland is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Circle K.
The key figures that characterise the Delivery (commerce) profile in Ireland.
61.5% are female, 38.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.5 |
| Estimated audience size | 940,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Delivery (commerce) audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PC World (retailer) | Technology & Electronics | 3.79× | ||
| 02 | Curly Hair | Beauty & Wellness | 2.34× | ||
| 03 | South Africa | Travel & Leisure | 1.98× | ||
| 04 | Duvet | Home & Garden | 1.86× | ||
| 05 | Argos (retailer) | Shopping | 1.84× | ||
| 06 | Hamburger | Food & Beverages | 1.77× | ||
| 07 | NBA playoffs | Sports | 1.76× | ||
| 08 | Chocolate cake | Food & Beverages | 1.75× | ||
| 09 | Nigeria | Travel & Leisure | 1.74× | ||
| 10 | Washing machine | Home & Garden | 1.70× | ||
| 11 | Job interview | Business & Career | 1.69× | ||
| 12 | Fish and chips | Food & Beverages | 1.64× | ||
| 13 | Pasta | Food & Beverages | 1.63× | ||
| 14 | JYSK | Home & Garden | 1.58× | ||
| 15 | Sandwich | Food & Beverages | 1.58× | ||
| 16 | Vue Cinemas | Movies & TV | 1.57× | ||
| 17 | Caribbean | Travel & Leisure | 1.57× | ||
| 18 | Circle K | Shopping | 1.54× | ||
| 19 | Emmerdale | Movies & TV | 1.54× | ||
| 20 | Employment agency | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.25× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.93× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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