Rascasse Audience Intelligence

Delivery (commerce) Audience in Sweden

A data profile of the people who buy, follow and care about Delivery (commerce) in Sweden — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 1,642,744 people in Sweden.

Delivery (commerce) has an estimated audience of 1,642,744 people in Sweden. 58.6% are female, 41.4% are male, average age 43.8. Top brand affinities: Ticketmaster, KappAhl, Circle K, Internship, Entry-level job.

Top brand affinities include Ticketmaster, KappAhl, Circle K, with strongest over-indexing on Ticketmaster (3.41× the country average).

Demographically, the Delivery (commerce) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

The typical Delivery (commerce) fan in Sweden is more female, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Ticketmaster.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Delivery (commerce) profile in Sweden.

Audience size
1.6M
in Sweden
Gender
58.6%
41.4% male
Age
43.8
average years
Country rank
#366
Topic in Sweden
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery (commerce) fans

58.6% are female, 41.4% are male, average age 43.8.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Delivery (commerce) audience in Sweden
MetricValue
Female58.6%
Male41.4%
Average age43.8
Estimated audience size1,642,744
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Delivery (commerce) audience in Sweden
Age bracketShare%
16-1912%
20-2916%
30-3917%
40-4923%
50+32%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Delivery (commerce) audience comes from Sweden.

Worldwide audience distribution share by country for Delivery (commerce)
CountryShare
United States16.4%
United Kingdom7.8%
Brazil4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery (commerce) audience
#·InterestCategoryAffinity×
01InternshipBusiness & Career7.30×
02Entry-level jobBusiness & Career5.28×
03NigeriaTravel & Leisure4.35×
04SafariTravel & Leisure3.99×
05Job interviewBusiness & Career3.56×
06TicketmasterTravel & Leisure3.41×
07JotexShopping3.08×
08EyelashBeauty & Wellness2.76×
09Real propertyHome & Garden2.31×
10WhatsAppInternet & Social Media2.31×
11Indeed.comBusiness & Career2.17×
12Financial servicesBusiness & Career2.02×
13LunchFood & Beverages1.89×
14Malmö FFSports1.89×
15KappAhlFashion & Accessoires1.84×
16Circle KShopping1.80×
17Discount storesShopping1.61×
18BarsTravel & Leisure1.60×
19MeatFood & Beverages1.56×
20TattoosFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery (commerce) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
Need for SecurityCONSERVATISM1.34×
Community OrientationOPEN1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery (commerce) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Healthy LifestyleBALANCE0.90×
Risk AppetiteTHRILL0.90×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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