A data profile of the people who buy, follow and care about Circle K in Sweden — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 2,514,594 people in Sweden.
Circle K has an estimated audience of 2,514,594 people in Sweden. 55.6% are female, 44.4% are male, average age 45.5. Top brand affinities: Vimto, Capri Sun, Wolt, Water bottle, Photographic printing.
Top brand affinities include Vimto, Capri Sun, Wolt, with strongest over-indexing on Vimto (76.54× the country average).
Demographically, the Circle K audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Circle K fan in Sweden is more female, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vimto.
The key figures that characterise the Circle K profile in Sweden.
55.6% are female, 44.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 45.5 |
| Estimated audience size | 2,514,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Circle K audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 48.4% |
| Canada | 10.5% |
| Vietnam | 6.6% |
The strongest cross-interests of the Circle K audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vimto | Food & Beverages | 76.54× | ||
| 02 | Capri Sun | Food & Beverages | 74.95× | ||
| 03 | Photographic printing | Technology & Electronics | 68.33× | ||
| 04 | Wawa Inc. | Shopping | 68.14× | ||
| 05 | Bonaqua | Food & Beverages | 63.08× | ||
| 06 | Cinzano | Food & Beverages | 61.95× | ||
| 07 | Burn (energy drink) | Food & Beverages | 57.59× | ||
| 08 | Grand Marnier | Travel & Leisure | 39.45× | ||
| 09 | Glass bottle | Home & Garden | 35.12× | ||
| 10 | Wolt | Food & Beverages | 25.07× | ||
| 11 | Ubereats | Food & Beverages | 25.07× | ||
| 12 | Water bottle | Food & Beverages | 20.06× | ||
| 13 | Coca-Cola Zero | Food & Beverages | 19.73× | ||
| 14 | Caridea | Pets & Animals | 16.60× | ||
| 15 | Textile printing | Fashion & Accessoires | 16.26× | ||
| 16 | Karaoke | Music & Radio | 14.01× | ||
| 17 | Coca-Cola | Food & Beverages | 13.76× | ||
| 18 | Cigarette | Food & Beverages | 13.66× | ||
| 19 | foodora | Food & Beverages | 6.26× | ||
| 20 | Vegetarian cuisine | Food & Beverages | 4.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.96× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Travelling | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Design Affinity | PREMIUM | 1.20× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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