A data profile of the people who buy, follow and care about Delivery (commerce) in Finland — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 773,068 people in Finland.
Delivery (commerce) has an estimated audience of 773,068 people in Finland. 48.7% are female, 51.3% are male, average age 43.8. Top brand affinities: Finnair, Google, WhatsApp, Biltema, Valtteri Bottas.
Top brand affinities include Finnair, Google, WhatsApp, with strongest over-indexing on Finnair (1.81× the country average).
Demographically, the Delivery (commerce) audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Delivery (commerce) fan in Finland is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Delivery (commerce) profile in Finland.
48.7% are female, 51.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 43.8 |
| Estimated audience size | 773,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Delivery (commerce) audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Van | Cars & Mobility | 4.01× | ||
| 02 | Job interview | Business & Career | 2.41× | ||
| 03 | Electronics | Technology & Electronics | 2.13× | ||
| 04 | Financial services | Business & Career | 2.08× | ||
| 05 | Internet & Social Media | 2.02× | |||
| 06 | Cruises | Travel & Leisure | 1.95× | ||
| 07 | Online games | Games | 1.93× | ||
| 08 | Valtteri Bottas | Sports | 1.90× | ||
| 09 | Meat | Food & Beverages | 1.90× | ||
| 10 | Finnair | Travel & Leisure | 1.81× | ||
| 11 | Bars | Travel & Leisure | 1.78× | ||
| 12 | Wikipedia | Internet & Social Media | 1.71× | ||
| 13 | Dogs | Pets & Animals | 1.65× | ||
| 14 | Kitchen | Home & Garden | 1.59× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Video games | Games | 1.55× | ||
| 17 | Higher education | Business & Career | 1.55× | ||
| 18 | Biltema | Business & Career | 1.54× | ||
| 19 | Spas | Beauty & Wellness | 1.53× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.65× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Spirituality | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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