A data profile of the people who buy, follow and care about Coffee in Denmark — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 1,971,616 people in Denmark.
Coffee has an estimated audience of 1,971,616 people in Denmark. 58.6% are female, 41.4% are male, average age 46.4. Top brand affinities: Danish Royal Family, Human gastrointestinal tract.
Top brand affinities include Danish Royal Family, Human gastrointestinal tract, with strongest over-indexing on Danish Royal Family (1.5× the country average).
Demographically, the Coffee audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
The typical Coffee fan in Denmark is more female, around 46.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Danish Royal Family.
The key figures that characterise the Coffee profile in Denmark.
58.6% are female, 41.4% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 46.4 |
| Estimated audience size | 1,971,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Coffee audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Human gastrointestinal tract | Health | 1.53× | ||
| 02 | Danish Royal Family | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.04× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Convenience Orientation | PREMIUM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.54× | |
| Urban Lifestyle | OPEN | 0.61× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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