A data profile of the people who buy, follow and care about Coffee in Ireland — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 1,350,529 people in Ireland.
Coffee has an estimated audience of 1,350,529 people in Ireland. 63.1% are female, 36.9% are male, average age 42.1.
Demographically, the Coffee audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Travelling.
The key figures that characterise the Coffee profile in Ireland.
63.1% are female, 36.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.1 |
| Estimated audience size | 1,350,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Coffee audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Travelling | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.