A data profile of the people who buy, follow and care about Cake in Denmark — modelled from more than twelve digital signal sources. Cake has an estimated audience of 1,250,555 people in Denmark.
Cake has an estimated audience of 1,250,555 people in Denmark. 73.3% are female, 26.7% are male, average age 46.5. Top brand affinities: Do it yourself (DIY), Recipes, Desserts, Pastry, Bakery.
Top brand affinities include Do it yourself (DIY), Recipes, Desserts, with strongest over-indexing on Do it yourself (DIY) (1.72× the country average).
Demographically, the Cake audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Cake fan in Denmark is more female, around 46.5 years old, with strong Extroversion tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Cake profile in Denmark.
73.3% are female, 26.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 46.5 |
| Estimated audience size | 1,250,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Cake audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pastry | Food & Beverages | 2.28× | ||
| 02 | Cupcake | Food & Beverages | 2.28× | ||
| 03 | Bakery | Food & Beverages | 2.12× | ||
| 04 | Local food | Food & Beverages | 1.96× | ||
| 05 | Ice cream | Food & Beverages | 1.84× | ||
| 06 | Candy | Food & Beverages | 1.78× | ||
| 07 | Confectionery | Food & Beverages | 1.76× | ||
| 08 | Desserts | Food & Beverages | 1.74× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 10 | Sandwich | Food & Beverages | 1.69× | ||
| 11 | Department store | Shopping | 1.67× | ||
| 12 | Milk | Food & Beverages | 1.66× | ||
| 13 | Baking | Food & Beverages | 1.64× | ||
| 14 | Espresso | Food & Beverages | 1.60× | ||
| 15 | Grocery store | Food & Beverages | 1.59× | ||
| 16 | Recipes | Food & Beverages | 1.55× | ||
| 17 | Snack food | Food & Beverages | 1.55× | ||
| 18 | Breakfast | Food & Beverages | 1.54× | ||
| 19 | Cheese | Food & Beverages | 1.53× | ||
| 20 | Lunch | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Community Orientation | OPEN | 1.39× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Social Media Usage | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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