A data profile of the people who buy, follow and care about Desserts in Denmark — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 1,319,055 people in Denmark.
Desserts has an estimated audience of 1,319,055 people in Denmark. 67.8% are female, 32.2% are male, average age 46.7. Top brand affinities: Matas (drug store), Slope, Chocolate, Organic food, Eating.
Top brand affinities include Matas (drug store), Slope, Chocolate, with strongest over-indexing on Matas (drug store) (1.5× the country average).
Demographically, the Desserts audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Desserts fan in Denmark is more female, around 46.7 years old, with strong Travelling tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Desserts profile in Denmark.
67.8% are female, 32.2% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 46.7 |
| Estimated audience size | 1,319,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Desserts audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweetness | Food & Beverages | 2.76× | ||
| 02 | Dish (food) | Food & Beverages | 1.93× | ||
| 03 | Baking | Food & Beverages | 1.91× | ||
| 04 | New Year's Day | Home & Garden | 1.75× | ||
| 05 | Cake | Food & Beverages | 1.74× | ||
| 06 | Chocolate | Food & Beverages | 1.73× | ||
| 07 | Organic food | Food & Beverages | 1.69× | ||
| 08 | ALT for damerne | News | 1.66× | ||
| 09 | Slope | Music & Radio | 1.61× | ||
| 10 | Discount stores | Shopping | 1.57× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.54× | ||
| 12 | Dinner | Food & Beverages | 1.54× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 14 | Discounts and allowances | Shopping | 1.52× | ||
| 15 | Eating | Food & Beverages | 1.51× | ||
| 16 | Gift | Shopping | 1.51× | ||
| 17 | Fast food | Food & Beverages | 1.51× | ||
| 18 | Dresses | Fashion & Accessoires | 1.51× | ||
| 19 | Barbecue | Food & Beverages | 1.51× | ||
| 20 | Matas (drug store) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.16× | |
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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