A data profile of the people who buy, follow and care about Discounts and allowances in Denmark — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 1,115,303 people in Denmark.
Discounts and allowances has an estimated audience of 1,115,303 people in Denmark. 66.9% are female, 33.1% are male, average age 48.1. Top brand affinities: Coupons, Blouse, Skirt, Deal of the day, Discounting.
Top brand affinities include Coupons, Blouse, Skirt, with strongest over-indexing on Coupons (1.59× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Discounts and allowances fan in Denmark is more female, around 48.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Coupons.
The key figures that characterise the Discounts and allowances profile in Denmark.
66.9% are female, 33.1% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 48.1 |
| Estimated audience size | 1,115,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 46% |
of the worldwide Discounts and allowances audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | e-tesettur.com.tr | Fashion & Accessoires | 2.41× | ||
| 02 | Tesettür Giyim | Fashion & Accessoires | 2.27× | ||
| 03 | Deal of the day | Shopping | 1.85× | ||
| 04 | Miss Sixty | Fashion & Accessoires | 1.82× | ||
| 05 | Ayah | Politics & Society | 1.82× | ||
| 06 | Sura | Politics & Society | 1.72× | ||
| 07 | Discounting | Shopping | 1.63× | ||
| 08 | Blouse | Fashion & Accessoires | 1.60× | ||
| 09 | Etstur | Travel & Leisure | 1.60× | ||
| 10 | Coupons | Shopping | 1.59× | ||
| 11 | Brick and mortar | Business & Career | 1.59× | ||
| 12 | Dua | Politics & Society | 1.59× | ||
| 13 | HTML | Technology & Electronics | 1.58× | ||
| 14 | Scarf | Fashion & Accessoires | 1.58× | ||
| 15 | Crème fraîche | Food & Beverages | 1.56× | ||
| 16 | Skirt | Fashion & Accessoires | 1.55× | ||
| 17 | Sundress | Fashion & Accessoires | 1.54× | ||
| 18 | Cellbes | Fashion & Accessoires | 1.53× | ||
| 19 | Dowry | Kids & Family | 1.53× | ||
| 20 | Tunic | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Urban Lifestyle | OPEN | 0.64× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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