A data profile of the people who buy, follow and care about Discounts and allowances in Finland — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 682,049 people in Finland.
Discounts and allowances has an estimated audience of 682,049 people in Finland. 66.5% are female, 33.5% are male, average age 45.6. Top brand affinities: Ellos, Skechers, Bedroom furniture, Decoration, Sofa bed.
Top brand affinities include Ellos, Skechers, Bedroom furniture, with strongest over-indexing on Ellos (1.52× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Discounts and allowances fan in Finland is more female, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Ellos.
The key figures that characterise the Discounts and allowances profile in Finland.
66.5% are female, 33.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 45.6 |
| Estimated audience size | 682,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Discounts and allowances audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knit cap | Fashion & Accessoires | 2.33× | ||
| 02 | Singles Day | Politics & Society | 2.16× | ||
| 03 | Sofa bed | Home & Garden | 1.95× | ||
| 04 | Treadmill | Sports | 1.95× | ||
| 05 | Licensed practical nurse | Kids & Family | 1.89× | ||
| 06 | Agricultural cooperative | Business & Career | 1.89× | ||
| 07 | COS | Shopping | 1.83× | ||
| 08 | Skechers | Fashion & Accessoires | 1.78× | ||
| 09 | Home Delivery | Food & Beverages | 1.74× | ||
| 10 | Staycation | Home & Garden | 1.73× | ||
| 11 | Wrench | Home & Garden | 1.68× | ||
| 12 | Edenred | Business & Career | 1.67× | ||
| 13 | Textile industry | Fashion & Accessoires | 1.67× | ||
| 14 | Bedroom furniture | Home & Garden | 1.65× | ||
| 15 | Zara Larsson | Music & Radio | 1.63× | ||
| 16 | Bubbleroom | Shopping | 1.55× | ||
| 17 | Commercial mortgage | Business & Career | 1.54× | ||
| 18 | Saving | Business & Career | 1.54× | ||
| 19 | Ellos | Shopping | 1.52× | ||
| 20 | Decoration | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Travelling | THRILL | 0.93× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Urban Lifestyle | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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