A data profile of the people who buy, follow and care about Eating in Denmark — modelled from more than twelve digital signal sources. Eating has an estimated audience of 1,746,717 people in Denmark.
Eating has an estimated audience of 1,746,717 people in Denmark. 63.2% are female, 36.8% are male, average age 46.0. Top brand affinities: Elgiganten, Dinner, Germany, Desserts, Lunch.
Top brand affinities include Elgiganten, Dinner, Germany, with strongest over-indexing on Elgiganten (1.54× the country average).
Demographically, the Eating audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Eating fan in Denmark is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Eating profile in Denmark.
63.2% are female, 36.8% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 46.0 |
| Estimated audience size | 1,746,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Eating audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buffet | Food & Beverages | 2.28× | ||
| 02 | Dinner | Food & Beverages | 2.21× | ||
| 03 | Bed and breakfast | Travel & Leisure | 2.13× | ||
| 04 | Sausage | Food & Beverages | 1.96× | ||
| 05 | Finger food | Food & Beverages | 1.95× | ||
| 06 | Pizza | Food & Beverages | 1.76× | ||
| 07 | Iceland | Travel & Leisure | 1.74× | ||
| 08 | Roskilde Festival | Music & Radio | 1.71× | ||
| 09 | Just Eat | Food & Beverages | 1.69× | ||
| 10 | Germany | Travel & Leisure | 1.61× | ||
| 11 | Biology | Health | 1.60× | ||
| 12 | Backpack | Fashion & Accessoires | 1.60× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 14 | Baggage | Fashion & Accessoires | 1.56× | ||
| 15 | Interflora | Shopping | 1.56× | ||
| 16 | Skagen | Fashion & Accessoires | 1.55× | ||
| 17 | Elgiganten | Shopping | 1.54× | ||
| 18 | Lunch | Food & Beverages | 1.54× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Extroversion | THRILL | 1.27× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Individualism | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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