A data profile of the people who buy, follow and care about Eating in Portugal — modelled from more than twelve digital signal sources. Eating has an estimated audience of 3,326,601 people in Portugal.
The average Eating fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Dinner, Pizza, Local food, with strongest over-indexing on Dinner (1.68× the country average).
Demographically, the Eating audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eating fan in Portugal is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Dinner.
The key figures that characterise the Eating profile in Portugal.
62.5% are female, 37.5% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 46.4 |
| Estimated audience size | 3,326,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Eating audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 4.9% |
| Japan | 4.8% |
Where the Eating audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 1.48× | |
| 02 | Madeira | ~100K | 1.44× | |
| 03 | Lisbon District | ~1.5M | 1.41× | |
| 04 | Porto District | ~900K | 1.26× | |
| 05 | Santarém District | ~200K | 1.26× | |
| 06 | Azores | ~100K | 1.26× | |
| 07 | Setúbal District | ~400K | 1.04× | |
| 08 | Portalegre District | ~40K | 1.00× | |
| 09 | Bragança District | ~40K | 0.99× | |
| 10 | Guarda District | ~40K | 0.98× | |
| 11 | Beja District | ~50K | 0.97× | |
| 12 | Vila Real District | ~60K | 0.96× | |
| 13 | Évora District | ~60K | 0.96× | |
| 14 | Leiria District | ~200K | 0.95× | |
| 15 | Castelo Branco District | ~60K | 0.95× | |
| 16 | Viana do Castelo District | ~80K | 0.94× | |
| 17 | Coimbra District | ~200K | 0.93× | |
| 18 | Viseu District | ~100K | 0.93× | |
| 19 | Aveiro District | ~200K | 0.91× | |
| 20 | Braga District | ~300K | 0.89× |
The strongest cross-interests of the Eating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gluten | Health | 1.78× | ||
| 02 | Powdered milk | Kids & Family | 1.71× | ||
| 03 | Dinner | Food & Beverages | 1.68× | ||
| 04 | Teka | Home & Garden | 1.67× | ||
| 05 | Mineral water | Food & Beverages | 1.66× | ||
| 06 | Pizza | Food & Beverages | 1.65× | ||
| 07 | Sugar substitute | Food & Beverages | 1.62× | ||
| 08 | Raw foodism | Food & Beverages | 1.62× | ||
| 09 | Cholesterol | Food & Beverages | 1.60× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 11 | Nestlé | Food & Beverages | 1.56× | ||
| 12 | Popcorn | Food & Beverages | 1.55× | ||
| 13 | Potato chip | Food & Beverages | 1.55× | ||
| 14 | Microwave oven | Home & Garden | 1.53× | ||
| 15 | Online food ordering | Food & Beverages | 1.53× | ||
| 16 | Local food | Food & Beverages | 1.52× | ||
| 17 | Fast food restaurants | Food & Beverages | 1.52× | ||
| 18 | E.Leclerc | Shopping | 1.52× | ||
| 19 | Herbalism | Health | 1.51× | ||
| 20 | Fasting | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Community Orientation | OPEN | 1.28× | |
| Pet Ownership | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.98× |
Eating has an estimated audience of 3,326,601 people in Portugal, concentrated in Lisbon District and Porto District.
62.5% of Eating fans are female, 37.5% are male, with an average age of 46.4 years.
Eating fans show strongest brand affinity for Dinner (1.68×), Pizza (1.65×), and Local food (1.52×) over the country average.
Eating fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Eating itself, the audience over-indexes on Pizza (1.65×), Local food (1.52×), Fast food restaurants (1.52×), and Microwave oven (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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