A data profile of the people who buy, follow and care about Gift in Denmark — modelled from more than twelve digital signal sources. Gift has an estimated audience of 1,582,354 people in Denmark.
Gift has an estimated audience of 1,582,354 people in Denmark. 64.5% are female, 35.5% are male, average age 45.6. Top brand affinities: Uniqlo, Toys, Happiness, Desserts, Novo Nordisk.
Top brand affinities include Uniqlo, Toys, Happiness, with strongest over-indexing on Uniqlo (2.43× the country average).
Demographically, the Gift audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Gift fan in Denmark is more female, around 45.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Gift profile in Denmark.
64.5% are female, 35.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 45.6 |
| Estimated audience size | 1,582,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Gift audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.43× | ||
| 02 | Vehicle leasing | Cars & Mobility | 2.43× | ||
| 03 | Luxury real estate | Business & Career | 2.00× | ||
| 04 | Department store | Shopping | 1.83× | ||
| 05 | Digital photography | Business & Career | 1.78× | ||
| 06 | Local food | Food & Beverages | 1.76× | ||
| 07 | Bracelet | Fashion & Accessoires | 1.71× | ||
| 08 | Toys | Games | 1.66× | ||
| 09 | Kindergarten | Kids & Family | 1.66× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.60× | ||
| 11 | Drop shipping | Shopping | 1.56× | ||
| 12 | Royal Copenhagen | Home & Garden | 1.56× | ||
| 13 | Self-esteem | Health | 1.55× | ||
| 14 | Novo Nordisk | Health | 1.54× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 16 | Musical theatre | Movies & TV | 1.52× | ||
| 17 | Happiness | Health | 1.51× | ||
| 18 | Desserts | Food & Beverages | 1.51× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.51× | ||
| 20 | Drawing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.61× | |
| Extroversion | THRILL | 1.51× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.83× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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