A data profile of the people who buy, follow and care about Cake in Finland — modelled from more than twelve digital signal sources. Cake has an estimated audience of 898,591 people in Finland.
Cake has an estimated audience of 898,591 people in Finland. 82.3% are female, 17.7% are male, average age 44.1. Top brand affinities: Chocolate brownie, Cheesecake, Helsinki, Pastry, Stockmann.
Top brand affinities include Chocolate brownie, Cheesecake, Helsinki, with strongest over-indexing on Chocolate brownie (4.12× the country average).
Demographically, the Cake audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Cake fan in Finland is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Chocolate brownie.
The key figures that characterise the Cake profile in Finland.
82.3% are female, 17.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 44.1 |
| Estimated audience size | 898,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Cake audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 4.12× | ||
| 02 | Cheesecake | Food & Beverages | 3.93× | ||
| 03 | Brunch | Food & Beverages | 2.68× | ||
| 04 | Pastry | Food & Beverages | 2.66× | ||
| 05 | Dairy product | Food & Beverages | 2.64× | ||
| 06 | Weaving | Fashion & Accessoires | 2.51× | ||
| 07 | Swimming pool | Sports | 2.41× | ||
| 08 | Bakery | Food & Beverages | 2.16× | ||
| 09 | Breakfast | Food & Beverages | 2.11× | ||
| 10 | Lindex | Fashion & Accessoires | 2.09× | ||
| 11 | Scandinavia | Travel & Leisure | 2.00× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 13 | Lunch | Food & Beverages | 1.67× | ||
| 14 | Hair products | Beauty & Wellness | 1.66× | ||
| 15 | Helsinki | Travel & Leisure | 1.63× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.61× | ||
| 17 | Stockmann | Shopping | 1.55× | ||
| 18 | Spas | Beauty & Wellness | 1.53× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Community Orientation | OPEN | 1.44× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.97× | |
| Risk Appetite | THRILL | 0.98× | |
| Spirituality | BALANCE | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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