A data profile of the people who buy, follow and care about Bakery in Finland — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 554,944 people in Finland.
Bakery has an estimated audience of 554,944 people in Finland. 78.5% are female, 21.5% are male, average age 43.3. Top brand affinities: Cupcake, Pastry, Cake, Cake decorating, Recipes.
Top brand affinities include Cupcake, Pastry, Cake, with strongest over-indexing on Cupcake (3.51× the country average).
Demographically, the Bakery audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Bakery fan in Finland is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Cupcake.
The key figures that characterise the Bakery profile in Finland.
78.5% are female, 21.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 43.3 |
| Estimated audience size | 554,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Bakery audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 3.51× | ||
| 02 | Cake decorating | Food & Beverages | 3.08× | ||
| 03 | Pastry | Food & Beverages | 2.86× | ||
| 04 | Confectionery | Food & Beverages | 2.57× | ||
| 05 | Cheesecake | Food & Beverages | 2.55× | ||
| 06 | Oven | Home & Garden | 2.53× | ||
| 07 | Sweetness | Food & Beverages | 2.50× | ||
| 08 | Cookie | Food & Beverages | 2.45× | ||
| 09 | Chocolate cake | Food & Beverages | 2.22× | ||
| 10 | Cake | Food & Beverages | 2.16× | ||
| 11 | Breakfast | Food & Beverages | 1.76× | ||
| 12 | Yarn | Fashion & Accessoires | 1.67× | ||
| 13 | Desserts | Food & Beverages | 1.66× | ||
| 14 | K-supermarket | Shopping | 1.62× | ||
| 15 | Knitting | Home & Garden | 1.61× | ||
| 16 | Vasabladet | News | 1.56× | ||
| 17 | Recipes | Food & Beverages | 1.55× | ||
| 18 | Chocolate | Food & Beverages | 1.53× | ||
| 19 | Flower | Home & Garden | 1.52× | ||
| 20 | Lunch | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.28× | |
| Travelling | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Urban Lifestyle | OPEN | 0.74× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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