A data profile of the people who buy, follow and care about Oven in Finland — modelled from more than twelve digital signal sources. Oven has an estimated audience of 487,042 people in Finland.
Oven has an estimated audience of 487,042 people in Finland. 60.7% are female, 39.3% are male, average age 48.2. Top brand affinities: Finnair, Google, Biltema, Pizza, Happiness.
Top brand affinities include Finnair, Google, Biltema, with strongest over-indexing on Finnair (1.67× the country average).
Demographically, the Oven audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Oven fan in Finland is more female, around 48.2 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
The key figures that characterise the Oven profile in Finland.
60.7% are female, 39.3% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 48.2 |
| Estimated audience size | 487,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide Oven audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 3.55× | ||
| 02 | Pizza | Food & Beverages | 2.76× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.60× | ||
| 04 | Bakery | Food & Beverages | 2.53× | ||
| 05 | Instant messaging | Internet & Social Media | 2.25× | ||
| 06 | Italian cuisine | Food & Beverages | 2.05× | ||
| 07 | Meat | Food & Beverages | 2.00× | ||
| 08 | Hair products | Beauty & Wellness | 1.94× | ||
| 09 | Valtteri Bottas | Sports | 1.86× | ||
| 10 | Grilling | Food & Beverages | 1.81× | ||
| 11 | Organic food | Food & Beverages | 1.74× | ||
| 12 | Biltema | Business & Career | 1.69× | ||
| 13 | Happiness | Health | 1.68× | ||
| 14 | Finnair | Travel & Leisure | 1.67× | ||
| 15 | Dogs | Pets & Animals | 1.66× | ||
| 16 | Spas | Beauty & Wellness | 1.62× | ||
| 17 | Kitchen | Home & Garden | 1.61× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Video games | Games | 1.56× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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