A data profile of the people who buy, follow and care about Oven in Ireland — modelled from more than twelve digital signal sources. Oven has an estimated audience of 823,828 people in Ireland.
Oven has an estimated audience of 823,828 people in Ireland. 64.8% are female, 35.2% are male, average age 43.6. Top brand affinities: Cheese, Bakery, TK Maxx, Desserts, Microwave oven.
Top brand affinities include Cheese, Bakery, TK Maxx, with strongest over-indexing on Cheese (2.53× the country average).
Demographically, the Oven audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Oven fan in Ireland is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Cheese.
The key figures that characterise the Oven profile in Ireland.
64.8% are female, 35.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.6 |
| Estimated audience size | 823,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Oven audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheese | Food & Beverages | 2.53× | ||
| 02 | Washing machine | Home & Garden | 2.34× | ||
| 03 | Microwave oven | Home & Garden | 2.18× | ||
| 04 | Bakery | Food & Beverages | 1.97× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.83× | ||
| 06 | Cappuccino | Food & Beverages | 1.73× | ||
| 07 | Lip balm | Beauty & Wellness | 1.73× | ||
| 08 | Kitchenware | Home & Garden | 1.71× | ||
| 09 | Hot tub | Home & Garden | 1.71× | ||
| 10 | Espresso | Food & Beverages | 1.66× | ||
| 11 | Laminate flooring | Home & Garden | 1.63× | ||
| 12 | Grilling | Food & Beverages | 1.61× | ||
| 13 | TK Maxx | Shopping | 1.60× | ||
| 14 | Crossword | Games | 1.60× | ||
| 15 | Wood flooring | Home & Garden | 1.57× | ||
| 16 | Dinner | Food & Beverages | 1.56× | ||
| 17 | Weaving | Fashion & Accessoires | 1.54× | ||
| 18 | Shower | Beauty & Wellness | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.52× | ||
| 20 | Bedroom furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.63× | |
| Design Affinity | PREMIUM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.88× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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