A data profile of the people who buy, follow and care about Pizza in Finland — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 802,901 people in Finland.
Pizza has an estimated audience of 802,901 people in Finland. 60.0% are female, 40.0% are male, average age 42.2. Top brand affinities: Kotipizza, Hesburger, Iltalehti, Ilta-Sanomat, Fast food.
Top brand affinities include Kotipizza, Hesburger, Iltalehti, with strongest over-indexing on Kotipizza (3.99× the country average).
Demographically, the Pizza audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Pizza fan in Finland is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Kotipizza.
The key figures that characterise the Pizza profile in Finland.
60.0% are female, 40.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.2 |
| Estimated audience size | 802,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Pizza audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dough | Food & Beverages | 5.64× | ||
| 02 | Hesburger | Food & Beverages | 4.11× | ||
| 03 | Kotipizza | Food & Beverages | 3.99× | ||
| 04 | Fast food restaurants | Food & Beverages | 3.99× | ||
| 05 | Fast food | Food & Beverages | 3.66× | ||
| 06 | Subway | Food & Beverages | 3.57× | ||
| 07 | Burger King | Food & Beverages | 3.14× | ||
| 08 | Local food | Food & Beverages | 2.71× | ||
| 09 | Eating | Food & Beverages | 2.70× | ||
| 10 | Barbecue | Food & Beverages | 2.42× | ||
| 11 | Chocolate | Food & Beverages | 2.40× | ||
| 12 | Desserts | Food & Beverages | 2.32× | ||
| 13 | Ilta-Sanomat | News | 1.88× | ||
| 14 | Iltalehti | News | 1.86× | ||
| 15 | Viking Line | Cars & Mobility | 1.78× | ||
| 16 | Cooking | Food & Beverages | 1.70× | ||
| 17 | Veikkaus | Games | 1.69× | ||
| 18 | Family | Kids & Family | 1.63× | ||
| 19 | Nordea | Business & Career | 1.56× | ||
| 20 | Biltema | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.66× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Social Media Usage | JOY | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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