A data profile of the people who buy, follow and care about Burger King in Finland — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 751,940 people in Finland.
Burger King has an estimated audience of 751,940 people in Finland. 55.8% are female, 44.2% are male, average age 38.2. Top brand affinities: Liiga, Iltalehti, Hesburger, Kotipizza, Finnkino.
Top brand affinities include Liiga, Iltalehti, Hesburger, with strongest over-indexing on Liiga (1.68× the country average).
Demographically, the Burger King audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Burger King fan in Finland is more female, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for Liiga.
The key figures that characterise the Burger King profile in Finland.
55.8% are female, 44.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.2 |
| Estimated audience size | 751,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Burger King audience comes from Finland.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French fries | Food & Beverages | 3.91× | ||
| 02 | Greenpeace | Politics & Society | 3.53× | ||
| 03 | Starbucks | Food & Beverages | 3.48× | ||
| 04 | McDonald's | Food & Beverages | 3.18× | ||
| 05 | Hesburger | Food & Beverages | 2.57× | ||
| 06 | Subway | Food & Beverages | 2.56× | ||
| 07 | Hamburger | Food & Beverages | 2.49× | ||
| 08 | Taco Bell | Food & Beverages | 2.44× | ||
| 09 | Snack food | Food & Beverages | 2.08× | ||
| 10 | Kotipizza | Food & Beverages | 2.05× | ||
| 11 | Street food | Food & Beverages | 1.99× | ||
| 12 | Online food ordering | Food & Beverages | 1.95× | ||
| 13 | Pancho Villa | Politics & Society | 1.89× | ||
| 14 | Barbecue | Food & Beverages | 1.83× | ||
| 15 | Fast food | Food & Beverages | 1.73× | ||
| 16 | Liiga | Sports | 1.68× | ||
| 17 | Job hunting | Business & Career | 1.59× | ||
| 18 | Iltalehti | News | 1.57× | ||
| 19 | K-market | Shopping | 1.55× | ||
| 20 | Finnkino | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Patriotism | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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