A data profile of the people who buy, follow and care about Barbecue in Finland — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 1,161,428 people in Finland.
Barbecue has an estimated audience of 1,161,428 people in Finland. 56.4% are female, 43.6% are male, average age 47.3. Top brand affinities: Recipes, Holiday cottage, Summer house, Grilling, Cottage.
Top brand affinities include Recipes, Holiday cottage, Summer house, with strongest over-indexing on Recipes (1.63× the country average).
Demographically, the Barbecue audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Barbecue fan in Finland is more female, around 47.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Recipes.
The key figures that characterise the Barbecue profile in Finland.
56.4% are female, 43.6% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 47.3 |
| Estimated audience size | 1,161,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Barbecue audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grilling | Food & Beverages | 1.93× | ||
| 02 | Pie | Food & Beverages | 1.84× | ||
| 03 | Old age | Politics & Society | 1.83× | ||
| 04 | Cheesecake | Food & Beverages | 1.82× | ||
| 05 | Roasting | Food & Beverages | 1.80× | ||
| 06 | Holiday cottage | Travel & Leisure | 1.76× | ||
| 07 | Summer house | Travel & Leisure | 1.74× | ||
| 08 | Log cabin | Home & Garden | 1.69× | ||
| 09 | Potato | Food & Beverages | 1.65× | ||
| 10 | Pension | Business & Career | 1.65× | ||
| 11 | Muffin | Food & Beverages | 1.65× | ||
| 12 | Recipes | Food & Beverages | 1.63× | ||
| 13 | Chicken (food) | Food & Beverages | 1.61× | ||
| 14 | Cottage | Travel & Leisure | 1.60× | ||
| 15 | Terrace (building) | Home & Garden | 1.60× | ||
| 16 | Lawn mower | Home & Garden | 1.59× | ||
| 17 | K-supermarket | Shopping | 1.55× | ||
| 18 | Single-family detached home | Home & Garden | 1.53× | ||
| 19 | Valio | Food & Beverages | 1.53× | ||
| 20 | Grocery store | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.40× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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