A data profile of the people who buy, follow and care about Recipes in Finland — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 1,496,057 people in Finland.
Recipes has an estimated audience of 1,496,057 people in Finland. 68.9% are female, 31.1% are male, average age 46.9. Top brand affinities: Baking, Cheesecake, Potato, Valio, Yogurt.
Top brand affinities include Baking, Cheesecake, Potato, with strongest over-indexing on Baking (1.53× the country average).
Demographically, the Recipes audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Recipes fan in Finland is more female, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Baking.
The key figures that characterise the Recipes profile in Finland.
68.9% are female, 31.1% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 46.9 |
| Estimated audience size | 1,496,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Recipes audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pie | Food & Beverages | 1.85× | ||
| 02 | Casserole | Food & Beverages | 1.78× | ||
| 03 | Gingerbread | Food & Beverages | 1.75× | ||
| 04 | Animal ethics | Politics & Society | 1.73× | ||
| 05 | Güveç | Food & Beverages | 1.72× | ||
| 06 | Cheesecake | Food & Beverages | 1.70× | ||
| 07 | Alpaca fiber | Fashion & Accessoires | 1.67× | ||
| 08 | Bread roll | Food & Beverages | 1.64× | ||
| 09 | Lemon | Food & Beverages | 1.60× | ||
| 10 | Kotivinkki | News | 1.57× | ||
| 11 | Agricultural cooperative | Business & Career | 1.57× | ||
| 12 | Knit cap | Fashion & Accessoires | 1.56× | ||
| 13 | Potato | Food & Beverages | 1.55× | ||
| 14 | Frying pan | Home & Garden | 1.55× | ||
| 15 | Baking | Food & Beverages | 1.53× | ||
| 16 | Soup | Food & Beverages | 1.53× | ||
| 17 | Ground meat | Food & Beverages | 1.53× | ||
| 18 | Yogurt | Food & Beverages | 1.52× | ||
| 19 | Salmon | Food & Beverages | 1.52× | ||
| 20 | Valio | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.08× | |
| Travelling | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Urban Lifestyle | OPEN | 0.68× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.