A data profile of the people who buy, follow and care about Recipes in Ireland — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 1,553,839 people in Ireland.
Recipes has an estimated audience of 1,553,839 people in Ireland. 67.8% are female, 32.2% are male, average age 43.1. Top brand affinities: Kevin Dundon, Banana bread, Foodborne illness.
Top brand affinities include Kevin Dundon, Banana bread, Foodborne illness, with strongest over-indexing on Kevin Dundon (1.52× the country average).
Demographically, the Recipes audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Recipes fan in Ireland is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Kevin Dundon.
The key figures that characterise the Recipes profile in Ireland.
67.8% are female, 32.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 43.1 |
| Estimated audience size | 1,553,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Recipes audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foodborne illness | Health | 1.56× | ||
| 02 | Banana bread | Food & Beverages | 1.55× | ||
| 03 | Kevin Dundon | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.94× | |
| Travelling | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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