A data profile of the people who buy, follow and care about Barbecue in Argentina — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 2,018,873 people in Argentina.
Barbecue has an estimated audience of 2,018,873 people in Argentina. 57.3% are female, 42.7% are male, average age 40.6. Top brand affinities: Asado, Barbecue grill, Grilling, Steak, Middle Eastern cuisine.
Top brand affinities include Asado, Barbecue grill, Grilling, with strongest over-indexing on Asado (1.51× the country average).
Demographically, the Barbecue audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Barbecue fan in Argentina is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Asado.
The key figures that characterise the Barbecue profile in Argentina.
57.3% are female, 42.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.6 |
| Estimated audience size | 2,018,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Barbecue audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slow cooker | Food & Beverages | 1.65× | ||
| 02 | Grilling | Food & Beverages | 1.62× | ||
| 03 | Chorizo | Food & Beverages | 1.62× | ||
| 04 | Outline of food preparation | Food & Beverages | 1.60× | ||
| 05 | Barbecue grill | Home & Garden | 1.59× | ||
| 06 | Portable media players | Technology & Electronics | 1.58× | ||
| 07 | Kitchen knife | Home & Garden | 1.58× | ||
| 08 | Greek cuisine | Food & Beverages | 1.57× | ||
| 09 | Steak | Food & Beverages | 1.55× | ||
| 10 | Middle Eastern cuisine | Food & Beverages | 1.54× | ||
| 11 | Thai cuisine | Food & Beverages | 1.54× | ||
| 12 | Projectors | Technology & Electronics | 1.52× | ||
| 13 | Parmigiano-Reggiano | Food & Beverages | 1.52× | ||
| 14 | Asado | Food & Beverages | 1.51× | ||
| 15 | German cuisine | Food & Beverages | 1.51× | ||
| 16 | Frying pan | Home & Garden | 1.51× | ||
| 17 | Countertop | Home & Garden | 1.51× | ||
| 18 | Smoking (cooking) | Food & Beverages | 1.51× | ||
| 19 | Chopped (TV series) | Movies & TV | 1.51× | ||
| 20 | Steakhouse | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.06× | |
| Career Orientation | POWER | 0.97× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Individualism | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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