A data profile of the people who buy, follow and care about Pizza in Netherlands — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 1,532,959 people in Netherlands.
The average Pizza fan in Netherlands is 39.5 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Foodservice, Fast food, Domino's Pizza, with strongest over-indexing on Foodservice (1.94× the country average).
Demographically, the Pizza audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pizza fan in Netherlands is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Foodservice.
The key figures that characterise the Pizza profile in Netherlands.
59.1% are female, 40.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.5 |
| Estimated audience size | 1,532,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Pizza audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.85× | |
| 02 | Limburg | ~100K | 1.24× | |
| 03 | Zuid-Holland | ~400K | 1.17× | |
| 04 | Utrecht | ~100K | 1.15× | |
| 05 | North Brabant | ~300K | 1.07× | |
| 06 | Friesland | ~60K | 0.95× | |
| 07 | Overijssel | ~100K | 0.94× | |
| 08 | Drenthe | ~40K | 0.90× | |
| 09 | Flevoland | ~40K | 0.90× | |
| 10 | Groningen | ~40K | 0.77× | |
| 11 | Gelderland | ~100K | 0.54× | |
| 12 | Zeeland | ~20K | 0.53× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Domino's Pizza | Food & Beverages | 2.09× | ||
| 02 | Fast casual restaurants | Food & Beverages | 2.08× | ||
| 03 | Foodservice | Food & Beverages | 1.94× | ||
| 04 | Diners | Food & Beverages | 1.88× | ||
| 05 | Fast food restaurants | Food & Beverages | 1.86× | ||
| 06 | Chicken (food) | Food & Beverages | 1.80× | ||
| 07 | Lunch | Food & Beverages | 1.68× | ||
| 08 | Mediterranean cuisine | Food & Beverages | 1.65× | ||
| 09 | Take-out | Food & Beverages | 1.64× | ||
| 10 | Dinner | Food & Beverages | 1.64× | ||
| 11 | Pasta | Food & Beverages | 1.60× | ||
| 12 | Steak | Food & Beverages | 1.60× | ||
| 13 | Pound cake | Food & Beverages | 1.59× | ||
| 14 | Italian cuisine | Food & Beverages | 1.58× | ||
| 15 | Hamburger | Food & Beverages | 1.57× | ||
| 16 | Brunch | Food & Beverages | 1.55× | ||
| 17 | Fast food | Food & Beverages | 1.54× | ||
| 18 | Online food ordering | Food & Beverages | 1.53× | ||
| 19 | Oven | Home & Garden | 1.52× | ||
| 20 | Sandwich | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.99× | |
| Travelling | THRILL | 0.84× | |
| Early Adopter Mentality | POWER | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.45× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.64× |
Pizza has an estimated audience of 1,532,959 people in Netherlands, concentrated in North Holland and Zuid-Holland.
59.1% of Pizza fans are female, 40.9% are male, with an average age of 39.5 years.
Pizza fans show strongest brand affinity for Foodservice (1.94×), Fast food (1.54×), and Domino's Pizza (2.09×) over the country average.
Pizza fans in Netherlands are most concentrated in North Holland (reach ~500K), Zuid-Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Fast food (1.54×), Domino's Pizza (2.09×), Take-out (1.64×), and Lunch (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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