A data profile of the people who buy, follow and care about Pizza in Ireland — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 730,111 people in Ireland.
Pizza has an estimated audience of 730,111 people in Ireland. 62.3% are female, 37.7% are male, average age 39.9. Top brand affinities: Just Eat, Seafood, Diners, Italian cuisine, Burger King.
Top brand affinities include Just Eat, Seafood, Diners, with strongest over-indexing on Just Eat (1.88× the country average).
Demographically, the Pizza audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Pizza fan in Ireland is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Just Eat.
The key figures that characterise the Pizza profile in Ireland.
62.3% are female, 37.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.9 |
| Estimated audience size | 730,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Pizza audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seafood | Food & Beverages | 2.76× | ||
| 02 | Pizza Hut | Food & Beverages | 2.65× | ||
| 03 | Diners | Food & Beverages | 2.32× | ||
| 04 | Home Delivery | Food & Beverages | 2.04× | ||
| 05 | Online food ordering | Food & Beverages | 2.00× | ||
| 06 | Subway | Food & Beverages | 1.94× | ||
| 07 | Just Eat | Food & Beverages | 1.88× | ||
| 08 | Pizza delivery | Food & Beverages | 1.84× | ||
| 09 | Burger King | Food & Beverages | 1.82× | ||
| 10 | Indian cuisine | Food & Beverages | 1.82× | ||
| 11 | Online grocer | Shopping | 1.79× | ||
| 12 | KFC | Food & Beverages | 1.66× | ||
| 13 | Italian cuisine | Food & Beverages | 1.60× | ||
| 14 | Fireplace | Home & Garden | 1.59× | ||
| 15 | Chinese cuisine | Food & Beverages | 1.57× | ||
| 16 | Dinner | Food & Beverages | 1.55× | ||
| 17 | Dough | Food & Beverages | 1.53× | ||
| 18 | Home Design | Home & Garden | 1.52× | ||
| 19 | Circle K | Shopping | 1.51× | ||
| 20 | Metalworking | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Design Affinity | PREMIUM | 1.04× | |
| Need for Security | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 0.96× | |
| Need for Security | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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