A data profile of the people who buy, follow and care about Pizza in Austria — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 955,194 people in Austria.
The average Pizza fan in Austria is 39.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Junk food, Oyster, Package delivery, with strongest over-indexing on Junk food (1.59× the country average).
Demographically, the Pizza audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 9 regions tracked by Rascasse.
The typical Pizza fan in Austria is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Junk food.
The key figures that characterise the Pizza profile in Austria.
58.7% are female, 41.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.3 |
| Estimated audience size | 955,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Pizza audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~90K | 1.44× | |
| 02 | Tyrol | ~90K | 1.37× | |
| 03 | Vienna | ~200K | 1.18× | |
| 04 | Vorarlberg | ~30K | 1.01× | |
| 05 | Upper Austria | ~100K | 0.85× | |
| 06 | Styria | ~100K | 0.84× | |
| 07 | Lower Austria | ~100K | 0.83× | |
| 08 | Carinthia (state) | ~40K | 0.83× | |
| 09 | Burgenland | ~20K | 0.66× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oyster | Pets & Animals | 1.86× | ||
| 02 | Moscow mule | Food & Beverages | 1.74× | ||
| 03 | Junk food | Food & Beverages | 1.59× | ||
| 04 | French Connection (clothing) | Fashion & Accessoires | 1.53× | ||
| 05 | Package delivery | Business & Career | 1.51× | ||
| 06 | Original Wagner | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Sustainability | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.13× | |
| Travelling | THRILL | 0.48× | |
| Social Media Usage | JOY | 0.68× |
Pizza has an estimated audience of 955,194 people in Austria, concentrated in Vienna and Lower Austria.
58.7% of Pizza fans are female, 41.3% are male, with an average age of 39.3 years.
Pizza fans show strongest brand affinity for Junk food (1.59×), Oyster (1.86×), and Package delivery (1.51×) over the country average.
Pizza fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Oyster (1.86×), Package delivery (1.51×), Moscow mule (1.74×), and Original Wagner (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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