A data profile of the people who buy, follow and care about Bakery in Austria — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 857,203 people in Austria.
The average Bakery fan in Austria is 41.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Tyrol.
Top brand affinities include Müller (company), Bipa, Storm of Love, with strongest over-indexing on Müller (company) (1.56× the country average).
Demographically, the Bakery audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Bakery fan in Austria is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Müller (company).
The key figures that characterise the Bakery profile in Austria.
67.2% are female, 32.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 41.5 |
| Estimated audience size | 857,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Bakery audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
Where the Bakery audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 2.12× | |
| 02 | Tyrol | ~100K | 1.85× | |
| 03 | Vorarlberg | ~40K | 1.43× | |
| 04 | Vienna | ~200K | 0.98× | |
| 05 | Carinthia (state) | ~30K | 0.78× | |
| 06 | Upper Austria | ~80K | 0.69× | |
| 07 | Styria | ~60K | 0.57× | |
| 08 | Lower Austria | ~60K | 0.51× | |
| 09 | Burgenland | ~10K | 0.46× |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flour | Food & Beverages | 2.61× | ||
| 02 | Pastry | Food & Beverages | 2.44× | ||
| 03 | Dough | Food & Beverages | 2.31× | ||
| 04 | Konditorei | Food & Beverages | 2.31× | ||
| 05 | Oven | Home & Garden | 2.26× | ||
| 06 | Thermomix | Home & Garden | 2.17× | ||
| 07 | Culinary art | Arts & Culture | 2.14× | ||
| 08 | Storm of Love | Movies & TV | 1.95× | ||
| 09 | Tchibo | Shopping | 1.95× | ||
| 10 | Dahoam is Dahoam | Movies & TV | 1.92× | ||
| 11 | Gardener | Home & Garden | 1.91× | ||
| 12 | Cake | Food & Beverages | 1.82× | ||
| 13 | Baking | Food & Beverages | 1.65× | ||
| 14 | Winery | Food & Beverages | 1.62× | ||
| 15 | Melissa Naschenweng | Music & Radio | 1.60× | ||
| 16 | Organic farming | Food & Beverages | 1.57× | ||
| 17 | Müller (company) | Food & Beverages | 1.56× | ||
| 18 | Bipa | Shopping | 1.53× | ||
| 19 | Lodging | Travel & Leisure | 1.52× | ||
| 20 | Deichmann | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.39× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Mindfulness | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.53× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Sports Activity | POWER | 0.68× |
Bakery has an estimated audience of 857,203 people in Austria, concentrated in Vienna and Salzburg.
67.2% of Bakery fans are female, 32.8% are male, with an average age of 41.5 years.
Bakery fans show strongest brand affinity for Müller (company) (1.56×), Bipa (1.53×), and Storm of Love (1.95×) over the country average.
Bakery fans in Austria are most concentrated in Vienna (reach ~200K), Salzburg (reach ~100K), and Tyrol (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bakery itself, the audience over-indexes on Bipa (1.53×), Storm of Love (1.95×), Pastry (2.44×), and Oven (2.26×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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