Bakery Audience in France
Bakery has an estimated audience of 6,796,433 people in France. 66.8% are female, 33.2% are male, average age 42.8. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Pâtisserie, Pastry, Oven, Recipes, Flour.
The average Bakery fan in France is 42.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Pâtisserie, Pastry, Oven, with strongest over-indexing on Pâtisserie (3.28× the country average). Demographically, the Bakery audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Bakery fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.8 |
| Estimated audience size | 6,796,433 |
Audience persona
The typical Bakery fan in France is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Pâtisserie.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,232,256 | 2.66× |
| Provence-Alpes-Côte d'Azur | 1,152,065 | 2.29× |
| Auvergne-Rhône-Alpes | 870,210 | 1.09× |
| Grand Est | 689,316 | 1.25× |
| Occitanie | 416,720 | 0.71× |
| Nouvelle-Aquitaine | 396,416 | 0.66× |
| Hauts-de-France | 375,567 | 0.63× |
| Normandy | 261,165 | 0.79× |
| Bourgogne-Franche-Comté | 164,041 | 0.6× |
| Brittany | 161,361 | 0.49× |
| Centre-Val de Loire | 123,423 | 0.48× |
| Pays de la Loire | 121,332 | 0.32× |
| Corsica | 35,125 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pâtisserie | 3.28× | Food & Beverages |
| Pastry | 2.94× | Food & Beverages |
| Oven | 3.27× | Home & Garden |
| Recipes | 1.54× | Food & Beverages |
| Flour | 2.95× | Food & Beverages |
| Kitchen | 1.82× | Home & Garden |
| Kiabi | 1.93× | Fashion & Accessoires |
| vertbaudet | 2.32× | Fashion & Accessoires |
| Local food | 2.45× | Food & Beverages |
| Culinary art | 2.1× | Arts & Culture |
| Cake | 1.9× | Food & Beverages |
| French cuisine | 1.71× | Food & Beverages |
| Decoration | 2.1× | Home & Garden |
| King Jouet | 1.88× | Shopping |
| Sweetness | 3× | Food & Beverages |
| Desserts | 1.53× | Food & Beverages |
| Confectionery | 1.79× | Food & Beverages |
| Diners | 2.05× | Food & Beverages |
| Baking | 2.12× | Food & Beverages |
| Organic food | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8 |
| Mindfulness | BALANCE | 1.89 |
| Community Orientation | OPEN | 1.61 |
| Indulgence | JOY | 1.6 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
See Bakery audiences in other countries
More Food & Beverages audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Bakery have in France?
Bakery has an estimated audience of 6,796,433 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Bakery fans?
66.8% of Bakery fans are female, 33.2% are male, with an average age of 42.8 years.
Which brands do Bakery fans like most?
Bakery fans show strongest brand affinity for Pâtisserie (3.28×), Pastry (2.94×), and Oven (3.27×) over the country average.
Where do Bakery fans live in France?
Bakery fans in France are most concentrated in Île-de-France (reach 3,232,256), Provence-Alpes-Côte d'Azur (reach 1,152,065), and Auvergne-Rhône-Alpes (reach 870,210). These three regions account for the largest share of the active audience.
What other brands do Bakery fans also like?
Beyond Bakery itself, the audience over-indexes on Pastry (2.94×), Oven (3.27×), Recipes (1.54×), and Flour (2.95×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.