A data profile of the people who buy, follow and care about Flour in France — modelled from more than twelve digital signal sources. Flour has an estimated audience of 3,622,481 people in France.
Flour has an estimated audience of 3,622,481 people in France. 67.3% are female, 32.7% are male, average age 41.8. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (205.11× the country average).
Demographically, the Flour audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Flour fan in France is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Flour profile in France.
67.3% are female, 32.7% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.8 |
| Estimated audience size | 3,622,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Flour audience comes from France.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.6% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Flour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 229.64× | ||
| 02 | Love & Sex | Kids & Family | 205.11× | ||
| 03 | Christmas Gift | Kids & Family | 45.15× | ||
| 04 | Christmas tree | Kids & Family | 25.21× | ||
| 05 | Kitchen garden | Home & Garden | 20.66× | ||
| 06 | Pudding | Food & Beverages | 19.65× | ||
| 07 | Breast Cancer awareness | Health | 15.93× | ||
| 08 | Broadcasting of sports events | Movies & TV | 15.73× | ||
| 09 | Zoom lens | Technology & Electronics | 14.03× | ||
| 10 | Dentistry | Business & Career | 13.42× | ||
| 11 | Hormone | Health | 11.47× | ||
| 12 | Girl power | Politics & Society | 10.71× | ||
| 13 | New Testament | Politics & Society | 9.62× | ||
| 14 | Sustainable products | Politics & Society | 6.72× | ||
| 15 | Improvisation | Music & Radio | 6.51× | ||
| 16 | Permanent residency | Business & Career | 4.17× | ||
| 17 | Pastry | Food & Beverages | 3.18× | ||
| 18 | Bakery | Food & Beverages | 2.95× | ||
| 19 | Real property | Home & Garden | 2.18× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.59× | |
| Career Orientation | POWER | 1.58× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Flour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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