A data profile of the people who buy, follow and care about Vasabladet in Finland — modelled from more than twelve digital signal sources. Vasabladet has an estimated audience of 1,163,017 people in Finland.
Vasabladet has an estimated audience of 1,163,017 people in Finland. 59.2% are female, 40.8% are male, average age 45.3. Top brand affinities: Detroit Red Wings, Lawn mower, Renewable energy, Grilling, CNN.
Top brand affinities include Detroit Red Wings, Lawn mower, Renewable energy, with strongest over-indexing on Detroit Red Wings (9.53× the country average).
Demographically, the Vasabladet audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Individualism, Family Orientation.
The typical Vasabladet fan in Finland is more female, around 45.3 years old, with strong Individualism tendencies and a notable affinity for Detroit Red Wings.
The key figures that characterise the Vasabladet profile in Finland.
59.2% are female, 40.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.3 |
| Estimated audience size | 1,163,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
The strongest cross-interests of the Vasabladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detroit Red Wings | Sports | 9.53× | ||
| 02 | Plus-size clothing | Fashion & Accessoires | 3.08× | ||
| 03 | Low-carbohydrate diet | Food & Beverages | 2.86× | ||
| 04 | CNN | Movies & TV | 2.84× | ||
| 05 | Lawn mower | Home & Garden | 2.77× | ||
| 06 | Online newspaper | News | 2.61× | ||
| 07 | Fjällräven | Fashion & Accessoires | 2.60× | ||
| 08 | Greenhouse | Home & Garden | 2.41× | ||
| 09 | TV talkshows | Movies & TV | 2.24× | ||
| 10 | Steakhouse | Food & Beverages | 2.22× | ||
| 11 | Renewable energy | Business & Career | 2.11× | ||
| 12 | Espresso | Food & Beverages | 2.03× | ||
| 13 | Liverpool F.C. | Sports | 2.01× | ||
| 14 | Volvo | Cars & Mobility | 1.89× | ||
| 15 | Motorboat | Cars & Mobility | 1.78× | ||
| 16 | Garden furniture | Home & Garden | 1.71× | ||
| 17 | Grilling | Food & Beverages | 1.66× | ||
| 18 | Efficient energy use | Technology & Electronics | 1.57× | ||
| 19 | Bakery | Food & Beverages | 1.56× | ||
| 20 | Child care | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.90× | |
| Family Orientation | CONSERVATISM | 1.54× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Community Orientation | OPEN | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Vasabladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.