A data profile of the people who buy, follow and care about Volvo in Finland — modelled from more than twelve digital signal sources. Volvo has an estimated audience of 525,930 people in Finland.
Volvo has an estimated audience of 525,930 people in Finland. 45.3% are female, 54.7% are male, average age 42.5. Top brand affinities: Biltema, Used car, Kauppalehti, Kalle Rovanperä, Liiga.
Top brand affinities include Biltema, Used car, Kauppalehti, with strongest over-indexing on Biltema (2.07× the country average).
Demographically, the Volvo audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Volvo fan in Finland is balanced, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Volvo profile in Finland.
45.3% are female, 54.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 42.5 |
| Estimated audience size | 525,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Volvo audience comes from Finland.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 6.8% |
| Brazil | 6.3% |
The strongest cross-interests of the Volvo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo V70 | Cars & Mobility | 5.24× | ||
| 02 | Excavator | Cars & Mobility | 4.14× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 3.65× | ||
| 04 | Used car | Cars & Mobility | 3.40× | ||
| 05 | Logistics | Business & Career | 3.33× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.27× | ||
| 07 | Tractor | Cars & Mobility | 3.16× | ||
| 08 | Auto mechanic | Cars & Mobility | 3.10× | ||
| 09 | RVs | Cars & Mobility | 2.99× | ||
| 10 | Hybrids | Cars & Mobility | 2.96× | ||
| 11 | Volkswagen | Cars & Mobility | 2.91× | ||
| 12 | SUVs | Cars & Mobility | 2.90× | ||
| 13 | Jari-Matti Latvala | Sports | 2.82× | ||
| 14 | Driving | Cars & Mobility | 2.73× | ||
| 15 | Kalle Rovanperä | Sports | 2.42× | ||
| 16 | Motor vehicle | Cars & Mobility | 2.37× | ||
| 17 | Biltema | Business & Career | 2.07× | ||
| 18 | Valtteri Bottas | Sports | 2.03× | ||
| 19 | Kauppalehti | News | 1.57× | ||
| 20 | Liiga | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.82× | |
| Social Media Usage | JOY | 1.47× | |
| Design Affinity | PREMIUM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.21× | |
| Travelling | THRILL | 0.51× | |
| Need for Security | CONSERVATISM | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Volvo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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