A data profile of the people who buy, follow and care about Breakfast in Finland — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 664,205 people in Finland.
Breakfast has an estimated audience of 664,205 people in Finland. 75.4% are female, 24.6% are male, average age 42.6. Top brand affinities: Lunch, Finnair, Dinner, Coffeemaker, Viking Line.
Top brand affinities include Lunch, Finnair, Dinner, with strongest over-indexing on Lunch (3.32× the country average).
Demographically, the Breakfast audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Breakfast fan in Finland is more female, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Lunch.
The key figures that characterise the Breakfast profile in Finland.
75.4% are female, 24.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 42.6 |
| Estimated audience size | 664,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Breakfast audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffeemaker | Home & Garden | 5.51× | ||
| 02 | Salmon | Food & Beverages | 3.88× | ||
| 03 | Soup | Food & Beverages | 3.59× | ||
| 04 | Chicken (food) | Food & Beverages | 3.58× | ||
| 05 | Lunch | Food & Beverages | 3.32× | ||
| 06 | Brunch | Food & Beverages | 3.20× | ||
| 07 | Sandwich | Food & Beverages | 3.19× | ||
| 08 | Dairy product | Food & Beverages | 3.10× | ||
| 09 | Salad | Food & Beverages | 3.05× | ||
| 10 | Cheesecake | Food & Beverages | 2.99× | ||
| 11 | Dinner | Food & Beverages | 2.95× | ||
| 12 | Chocolate brownie | Food & Beverages | 2.92× | ||
| 13 | Bakery | Food & Beverages | 2.75× | ||
| 14 | Pet store | Pets & Animals | 2.64× | ||
| 15 | Cake | Food & Beverages | 2.11× | ||
| 16 | Viking Line | Cars & Mobility | 1.68× | ||
| 17 | Finnair | Travel & Leisure | 1.67× | ||
| 18 | Airbnb | Travel & Leisure | 1.60× | ||
| 19 | Cuisine | Food & Beverages | 1.55× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.57× | |
| Travelling | THRILL | 1.23× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Social Media Usage | JOY | 0.80× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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