A data profile of the people who buy, follow and care about Pet store in Finland — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 557,242 people in Finland.
Pet store has an estimated audience of 557,242 people in Finland. 73.6% are female, 26.4% are male, average age 43.4. Top brand affinities: Dog lovers, Pet food, Dog food, Chihuahua (dog), Dog breed.
Top brand affinities include Dog lovers, Pet food, Dog food, with strongest over-indexing on Dog lovers (4.38× the country average).
Demographically, the Pet store audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Pet store fan in Finland is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Dog lovers.
The key figures that characterise the Pet store profile in Finland.
73.6% are female, 26.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 43.4 |
| Estimated audience size | 557,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Pet store audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chihuahua (dog) | Pets & Animals | 4.44× | ||
| 02 | Dog lovers | Pets & Animals | 4.38× | ||
| 03 | British Shorthair | Pets & Animals | 4.31× | ||
| 04 | Siamese cat | Pets & Animals | 4.30× | ||
| 05 | Persian cat | Pets & Animals | 4.22× | ||
| 06 | Shih Tzu | Pets & Animals | 3.91× | ||
| 07 | Dog collar | Pets & Animals | 3.80× | ||
| 08 | Border Collie | Pets & Animals | 3.78× | ||
| 09 | Poodle | Pets & Animals | 3.75× | ||
| 10 | Dog harness | Pets & Animals | 3.74× | ||
| 11 | Pug | Pets & Animals | 3.72× | ||
| 12 | Dog food | Pets & Animals | 3.64× | ||
| 13 | Pet food | Pets & Animals | 3.57× | ||
| 14 | Cat food | Pets & Animals | 3.51× | ||
| 15 | Cat play and toys | Pets & Animals | 3.47× | ||
| 16 | Golden Retriever | Pets & Animals | 3.33× | ||
| 17 | Dog breed | Pets & Animals | 3.31× | ||
| 18 | Animal welfare | Politics & Society | 3.29× | ||
| 19 | Labrador Retriever | Pets & Animals | 3.25× | ||
| 20 | Dog health | Pets & Animals | 3.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.33× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.55× | |
| Social Media Usage | JOY | 0.72× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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