A data profile of the people who buy, follow and care about Dog food in Finland — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 621,983 people in Finland.
Dog food has an estimated audience of 621,983 people in Finland. 73.5% are female, 26.5% are male, average age 43.1. Top brand affinities: Finnair, Dogs, Pet store, Dog agility, Cat food.
Top brand affinities include Finnair, Dogs, Pet store, with strongest over-indexing on Finnair (1.85× the country average).
Demographically, the Dog food audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Dog food fan in Finland is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Finnair.
The key figures that characterise the Dog food profile in Finland.
73.5% are female, 26.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 43.1 |
| Estimated audience size | 621,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Dog food audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 6.07× | ||
| 02 | Pet store | Pets & Animals | 3.64× | ||
| 03 | Cat food | Pets & Animals | 3.64× | ||
| 04 | Border Collie | Pets & Animals | 3.11× | ||
| 05 | Beagle | Pets & Animals | 3.10× | ||
| 06 | Rottweiler | Pets & Animals | 3.06× | ||
| 07 | Dachshund | Pets & Animals | 2.90× | ||
| 08 | Dogs | Pets & Animals | 2.89× | ||
| 09 | Pet food | Pets & Animals | 2.87× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 2.10× | ||
| 11 | Twitch | Games | 2.05× | ||
| 12 | Hair products | Beauty & Wellness | 2.01× | ||
| 13 | Flower | Home & Garden | 1.95× | ||
| 14 | Meat | Food & Beverages | 1.95× | ||
| 15 | Finnair | Travel & Leisure | 1.85× | ||
| 16 | Happiness | Health | 1.83× | ||
| 17 | Internet & Social Media | 1.76× | |||
| 18 | Shoes | Fashion & Accessoires | 1.70× | ||
| 19 | Kitchen | Home & Garden | 1.70× | ||
| 20 | Pets | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.74× | |
| Community Orientation | OPEN | 1.81× | |
| Extroversion | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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