A data profile of the people who buy, follow and care about Dog food in Norway — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 578,751 people in Norway.
Dog food has an estimated audience of 578,751 people in Norway. 69.4% are female, 30.6% are male, average age 44.3. Top brand affinities: Biltema, Pet store, Dogs, Pet food, Cat food.
Top brand affinities include Biltema, Pet store, Dogs, with strongest over-indexing on Biltema (2.58× the country average).
Demographically, the Dog food audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Dog food fan in Norway is more female, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Biltema.
The key figures that characterise the Dog food profile in Norway.
69.4% are female, 30.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 44.3 |
| Estimated audience size | 578,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Dog food audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 6.31× | ||
| 02 | Dog agility | Pets & Animals | 5.65× | ||
| 03 | Pet store | Pets & Animals | 4.63× | ||
| 04 | Cat food | Pets & Animals | 4.11× | ||
| 05 | Siberian Husky | Pets & Animals | 3.82× | ||
| 06 | Border Collie | Pets & Animals | 3.70× | ||
| 07 | Pet food | Pets & Animals | 3.65× | ||
| 08 | Rottweiler | Pets & Animals | 3.64× | ||
| 09 | Shih Tzu | Pets & Animals | 3.59× | ||
| 10 | Beagle | Pets & Animals | 3.58× | ||
| 11 | Bulldog | Pets & Animals | 3.48× | ||
| 12 | Dachshund | Pets & Animals | 3.46× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 3.45× | ||
| 14 | French Bulldog | Pets & Animals | 3.42× | ||
| 15 | Biltema | Business & Career | 2.58× | ||
| 16 | Dogs | Pets & Animals | 2.49× | ||
| 17 | KappAhl | Fashion & Accessoires | 2.36× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.80× | ||
| 19 | Flower | Home & Garden | 1.78× | ||
| 20 | Pets | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.95× | |
| Extroversion | THRILL | 1.52× | |
| Community Orientation | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.