A data profile of the people who buy, follow and care about Dog food in Sweden — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 1,403,515 people in Sweden.
Dog food has an estimated audience of 1,403,515 people in Sweden. 70.9% are female, 29.1% are male, average age 46.4. Top brand affinities: Hemnet, Pet store, Biltema, Cat food, Sveriges Television.
Top brand affinities include Hemnet, Pet store, Biltema, with strongest over-indexing on Hemnet (2.29× the country average).
Demographically, the Dog food audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Dog food fan in Sweden is more female, around 46.4 years old, with strong Pet Ownership tendencies and a notable affinity for Hemnet.
The key figures that characterise the Dog food profile in Sweden.
70.9% are female, 29.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 46.4 |
| Estimated audience size | 1,403,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Dog food audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 6.34× | ||
| 02 | Dog agility | Pets & Animals | 5.58× | ||
| 03 | Pet store | Pets & Animals | 5.31× | ||
| 04 | Cat food | Pets & Animals | 4.35× | ||
| 05 | Jotex | Shopping | 3.29× | ||
| 06 | Pet food | Pets & Animals | 3.03× | ||
| 07 | Veterinary medicine | Business & Career | 2.94× | ||
| 08 | Siberian Husky | Pets & Animals | 2.81× | ||
| 09 | Rottweiler | Pets & Animals | 2.77× | ||
| 10 | Dogs | Pets & Animals | 2.74× | ||
| 11 | French Bulldog | Pets & Animals | 2.73× | ||
| 12 | Labrador Retriever | Pets & Animals | 2.68× | ||
| 13 | Crochet | Home & Garden | 2.47× | ||
| 14 | Hemnet | Home & Garden | 2.29× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 2.29× | ||
| 16 | Flower | Home & Garden | 2.14× | ||
| 17 | KappAhl | Fashion & Accessoires | 2.08× | ||
| 18 | Biltema | Business & Career | 1.91× | ||
| 19 | Hair products | Beauty & Wellness | 1.83× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.89× | |
| Community Orientation | OPEN | 1.68× | |
| Extroversion | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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