A data profile of the people who buy, follow and care about Breakfast in Sweden — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 1,401,712 people in Sweden.
Breakfast has an estimated audience of 1,401,712 people in Sweden. 66.9% are female, 33.1% are male, average age 44.4. Top brand affinities: Lunch, Burger King, Dinner, Pet store, Doughnut.
Top brand affinities include Lunch, Burger King, Dinner, with strongest over-indexing on Lunch (3.09× the country average).
Demographically, the Breakfast audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
The typical Breakfast fan in Sweden is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Lunch.
The key figures that characterise the Breakfast profile in Sweden.
66.9% are female, 33.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 44.4 |
| Estimated audience size | 1,401,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Breakfast audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffeemaker | Home & Garden | 4.85× | ||
| 02 | Doughnut | Food & Beverages | 4.80× | ||
| 03 | Sandwich | Food & Beverages | 3.50× | ||
| 04 | Chicken (food) | Food & Beverages | 3.38× | ||
| 05 | Burger King | Food & Beverages | 3.19× | ||
| 06 | Lunch | Food & Beverages | 3.09× | ||
| 07 | Subway | Food & Beverages | 2.83× | ||
| 08 | Salad | Food & Beverages | 2.78× | ||
| 09 | Pet store | Pets & Animals | 2.65× | ||
| 10 | Gourmet Foods | Food & Beverages | 2.53× | ||
| 11 | Dinner | Food & Beverages | 2.31× | ||
| 12 | Pastry | Food & Beverages | 2.30× | ||
| 13 | Desserts | Food & Beverages | 2.15× | ||
| 14 | Cake | Food & Beverages | 2.02× | ||
| 15 | Fruit | Food & Beverages | 1.85× | ||
| 16 | Internet & Social Media | 1.59× | |||
| 17 | Coffee | Food & Beverages | 1.58× | ||
| 18 | Eating | Food & Beverages | 1.58× | ||
| 19 | Airbnb | Travel & Leisure | 1.54× | ||
| 20 | Cuisine | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Healthy Lifestyle | BALANCE | 1.16× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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