A data profile of the people who buy, follow and care about Cuisine in Sweden — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 3,360,952 people in Sweden.
Cuisine has an estimated audience of 3,360,952 people in Sweden. 60.8% are female, 39.2% are male, average age 45.5. Top brand affinities: Hemnet, Gina Tricot, Jotex, KappAhl, Snapchat.
Top brand affinities include Hemnet, Gina Tricot, Jotex, with strongest over-indexing on Hemnet (1.53× the country average).
Demographically, the Cuisine audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Cuisine fan in Sweden is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Cuisine profile in Sweden.
60.8% are female, 39.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.5 |
| Estimated audience size | 3,360,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Cuisine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.29× | ||
| 02 | Snapchat | Internet & Social Media | 1.98× | ||
| 03 | Local food | Food & Beverages | 1.98× | ||
| 04 | Real property | Home & Garden | 1.98× | ||
| 05 | Lunch | Food & Beverages | 1.83× | ||
| 06 | Weaving | Fashion & Accessoires | 1.82× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 1.76× | ||
| 08 | Internet & Social Media | 1.73× | |||
| 09 | KappAhl | Fashion & Accessoires | 1.69× | ||
| 10 | Dinner | Food & Beverages | 1.66× | ||
| 11 | Winery | Food & Beverages | 1.66× | ||
| 12 | Crochet | Home & Garden | 1.65× | ||
| 13 | Hobby | Home & Garden | 1.57× | ||
| 14 | Hemnet | Home & Garden | 1.53× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.53× | ||
| 16 | Fiction books | Literature | 1.53× | ||
| 17 | Flower | Home & Garden | 1.52× | ||
| 18 | Hair products | Beauty & Wellness | 1.52× | ||
| 19 | Desserts | Food & Beverages | 1.52× | ||
| 20 | Circle K | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Extroversion | THRILL | 1.23× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.00× | |
| Individualism | JOY | 1.00× | |
| Sustainability | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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