A data profile of the people who buy, follow and care about Cuisine in Ireland — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 1,730,448 people in Ireland.
Cuisine has an estimated audience of 1,730,448 people in Ireland. 60.7% are female, 39.3% are male, average age 41.3. Top brand affinities: Cheese, Pasta, Tokyo, BTS, Webtoon.
Top brand affinities include Cheese, Pasta, Tokyo, with strongest over-indexing on Cheese (1.5× the country average).
Demographically, the Cuisine audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
The typical Cuisine fan in Ireland is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Cheese.
The key figures that characterise the Cuisine profile in Ireland.
60.7% are female, 39.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 41.3 |
| Estimated audience size | 1,730,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Cuisine audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sanrio | Business & Career | 1.63× | ||
| 02 | Tokyo | Travel & Leisure | 1.61× | ||
| 03 | TV3 (Malaysia) | Movies & TV | 1.59× | ||
| 04 | Pasta | Food & Beverages | 1.54× | ||
| 05 | Webtoon | Internet & Social Media | 1.54× | ||
| 06 | BTS | Music & Radio | 1.52× | ||
| 07 | Cheese | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.24× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Quality Awareness | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Spirituality | BALANCE | 0.93× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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