A data profile of the people who buy, follow and care about Cuisine in Portugal — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 5,153,487 people in Portugal.
The average Cuisine fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include COS, AutoScout24, Red Velvet (band), with strongest over-indexing on COS (1.53× the country average).
Demographically, the Cuisine audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 20 regions tracked by Rascasse.
The typical Cuisine fan in Portugal is more female, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for COS.
The key figures that characterise the Cuisine profile in Portugal.
59.9% are female, 40.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 45.6 |
| Estimated audience size | 5,153,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Cuisine audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
Where the Cuisine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 1.13× | |
| 02 | Guarda District | ~70K | 1.06× | |
| 03 | Bragança District | ~60K | 1.05× | |
| 04 | Beja District | ~90K | 1.04× | |
| 05 | Portalegre District | ~60K | 1.04× | |
| 06 | Viana do Castelo District | ~100K | 1.01× | |
| 07 | Vila Real District | ~90K | 1.00× | |
| 08 | Évora District | ~90K | 1.00× | |
| 09 | Castelo Branco District | ~100K | 0.99× | |
| 10 | Lisbon District | ~1.5M | 0.98× | |
| 11 | Leiria District | ~300K | 0.98× | |
| 12 | Coimbra District | ~200K | 0.98× | |
| 13 | Azores | ~100K | 0.97× | |
| 14 | Viseu District | ~200K | 0.96× | |
| 15 | Madeira | ~100K | 0.96× | |
| 16 | Setúbal District | ~500K | 0.93× | |
| 17 | Braga District | ~500K | 0.93× | |
| 18 | Aveiro District | ~400K | 0.93× | |
| 19 | Porto District | ~1M | 0.91× | |
| 20 | Santarém District | ~200K | 0.91× |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Velvet (band) | Music & Radio | 2.77× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 1.92× | ||
| 03 | Frango Assado | Food & Beverages | 1.81× | ||
| 04 | Second Life | Games | 1.76× | ||
| 05 | Target Corporation | Shopping | 1.57× | ||
| 06 | COS | Shopping | 1.53× | ||
| 07 | AutoScout24 | Cars & Mobility | 1.53× | ||
| 08 | Sports medicine | Health | 1.50× | ||
| 09 | Carbonated water | Food & Beverages | 1.50× | ||
| 10 | Progressive lens | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.16× | |
| DIY Mentality | THRILL | 1.13× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| Convenience Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.90× |
Cuisine has an estimated audience of 5,153,487 people in Portugal, concentrated in Lisbon District and Porto District.
59.9% of Cuisine fans are female, 40.1% are male, with an average age of 45.6 years.
Cuisine fans show strongest brand affinity for COS (1.53×), AutoScout24 (1.53×), and Red Velvet (band) (2.77×) over the country average.
Cuisine fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cuisine itself, the audience over-indexes on AutoScout24 (1.53×), Red Velvet (band) (2.77×), Target Corporation (1.57×), and Second Life (1.76×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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