A data profile of the people who buy, follow and care about Cuisine in Belgium — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 4,643,107 people in Belgium.
Cuisine has an estimated audience of 4,643,107 people in Belgium. 58.6% are female, 41.4% are male, average age 44.5. Top brand affinities: Dough, Fiberglass, Nail art, Underground hip hop, Curly Hair.
Top brand affinities include Dough, Fiberglass, Nail art, with strongest over-indexing on Dough (1.53× the country average).
Demographically, the Cuisine audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Cuisine fan in Belgium is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Dough.
The key figures that characterise the Cuisine profile in Belgium.
58.6% are female, 41.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.5 |
| Estimated audience size | 4,643,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Cuisine audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | India national cricket team | Sports | 2.31× | ||
| 02 | International English Language Testing System | Business & Career | 1.87× | ||
| 03 | Underground hip hop | Music & Radio | 1.74× | ||
| 04 | Huda Beauty | Beauty & Wellness | 1.74× | ||
| 05 | Urban art | Arts & Culture | 1.70× | ||
| 06 | FentyBeauty | Beauty & Wellness | 1.70× | ||
| 07 | Fiberglass | Technology & Electronics | 1.69× | ||
| 08 | Shawl | Fashion & Accessoires | 1.69× | ||
| 09 | Muffin | Food & Beverages | 1.66× | ||
| 10 | MasterChef | Food & Beverages | 1.60× | ||
| 11 | Tokyo | Travel & Leisure | 1.59× | ||
| 12 | Group buying | Shopping | 1.59× | ||
| 13 | Chocolate cake | Food & Beverages | 1.56× | ||
| 14 | Shellac | Beauty & Wellness | 1.55× | ||
| 15 | Curly Hair | Beauty & Wellness | 1.54× | ||
| 16 | Cheesecake | Food & Beverages | 1.54× | ||
| 17 | Dough | Food & Beverages | 1.53× | ||
| 18 | Nail art | Beauty & Wellness | 1.52× | ||
| 19 | Bali | Travel & Leisure | 1.51× | ||
| 20 | Zalando Lounge | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Tradition | CONSERVATISM | 1.17× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.90× | |
| Career Orientation | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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