A data profile of the people who buy, follow and care about Reddit in Sweden — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,653,698 people in Sweden.
Reddit has an estimated audience of 1,653,698 people in Sweden. 46.8% are female, 53.2% are male, average age 33.8. Top brand affinities: LinkedIn, Node.js, SAS (software), Pets, Movies.
Top brand affinities include LinkedIn, Node.js, SAS (software), with strongest over-indexing on LinkedIn (4.52× the country average).
Demographically, the Reddit audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Reddit fan in Sweden is balanced, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Reddit profile in Sweden.
46.8% are female, 53.2% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 33.8 |
| Estimated audience size | 1,653,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Reddit audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Know Your Meme | Internet & Social Media | 12.42× | ||
| 02 | Node.js | Technology & Electronics | 10.33× | ||
| 03 | The Witcher | Games | 8.51× | ||
| 04 | SQL | Technology & Electronics | 8.00× | ||
| 05 | Data science | Business & Career | 7.45× | ||
| 06 | Gaming | Games | 5.25× | ||
| 07 | Charity shop | Fashion & Accessoires | 4.83× | ||
| 08 | Electronic engineering | Business & Career | 4.54× | ||
| 09 | Internet & Social Media | 4.52× | |||
| 10 | SAS (software) | Technology & Electronics | 3.59× | ||
| 11 | Cat play and toys | Pets & Animals | 3.54× | ||
| 12 | Local news | News | 3.30× | ||
| 13 | Computers | Technology & Electronics | 1.80× | ||
| 14 | Baltic Sea | Travel & Leisure | 1.74× | ||
| 15 | Cuisine | Food & Beverages | 1.73× | ||
| 16 | Games | Games | 1.70× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.70× | ||
| 18 | Pets | Pets & Animals | 1.68× | ||
| 19 | Movies | Movies & TV | 1.60× | ||
| 20 | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.33× | |
| Travelling | THRILL | 1.44× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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