A data profile of the people who buy, follow and care about Cuisine in Finland — modelled from more than twelve digital signal sources. Cuisine has an estimated audience of 1,385,675 people in Finland.
Cuisine has an estimated audience of 1,385,675 people in Finland. 66.2% are female, 33.8% are male, average age 43.7. Top brand affinities: Helsinki, Gina Tricot, Flower, Lindex, Swimming.
Top brand affinities include Helsinki, Gina Tricot, Flower, with strongest over-indexing on Helsinki (1.57× the country average).
Demographically, the Cuisine audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Cuisine fan in Finland is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Helsinki.
The key figures that characterise the Cuisine profile in Finland.
66.2% are female, 33.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.7 |
| Estimated audience size | 1,385,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Cuisine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.3% |
| Italy | 5.5% |
The strongest cross-interests of the Cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.28× | ||
| 02 | Dream | Health | 2.24× | ||
| 03 | Winery | Food & Beverages | 2.23× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 2.18× | ||
| 05 | Swimming pool | Sports | 2.12× | ||
| 06 | Weaving | Fashion & Accessoires | 2.12× | ||
| 07 | Doughnut | Food & Beverages | 2.11× | ||
| 08 | Weather | Home & Garden | 1.93× | ||
| 09 | Flower | Home & Garden | 1.86× | ||
| 10 | Lindex | Fashion & Accessoires | 1.80× | ||
| 11 | Scandinavia | Travel & Leisure | 1.76× | ||
| 12 | Hamburger | Food & Beverages | 1.67× | ||
| 13 | Swimming | Sports | 1.58× | ||
| 14 | Lunch | Food & Beverages | 1.58× | ||
| 15 | H&M | Shopping | 1.58× | ||
| 16 | Fragrances | Beauty & Wellness | 1.58× | ||
| 17 | Vintage clothing | Fashion & Accessoires | 1.58× | ||
| 18 | Helsinki | Travel & Leisure | 1.57× | ||
| 19 | Meat | Food & Beverages | 1.57× | ||
| 20 | Breakfast | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.91× | |
| Creativity | OPEN | 0.99× | |
| Risk Appetite | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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