A data profile of the people who buy, follow and care about Infant in Denmark — modelled from more than twelve digital signal sources. Infant has an estimated audience of 1,281,637 people in Denmark.
Infant has an estimated audience of 1,281,637 people in Denmark. 72.8% are female, 27.2% are male, average age 43.5. Top brand affinities: Toys, Do it yourself (DIY), Happiness, Kindergarten, Novo Nordisk.
Top brand affinities include Toys, Do it yourself (DIY), Happiness, with strongest over-indexing on Toys (2.07× the country average).
Demographically, the Infant audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Infant fan in Denmark is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Toys.
The key figures that characterise the Infant profile in Denmark.
72.8% are female, 27.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 43.5 |
| Estimated audience size | 1,281,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 31% |
of the worldwide Infant audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 2.07× | ||
| 02 | Kindergarten | Kids & Family | 1.89× | ||
| 03 | Child care | Kids & Family | 1.88× | ||
| 04 | Intersport | Shopping | 1.69× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 06 | Interflora | Shopping | 1.67× | ||
| 07 | Self-esteem | Health | 1.65× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.58× | ||
| 09 | Genetics | Kids & Family | 1.58× | ||
| 10 | Linux | Technology & Electronics | 1.56× | ||
| 11 | Grocery store | Food & Beverages | 1.55× | ||
| 12 | Department store | Shopping | 1.53× | ||
| 13 | Charity and causes | Business & Career | 1.53× | ||
| 14 | Milk | Food & Beverages | 1.52× | ||
| 15 | Happiness | Health | 1.51× | ||
| 16 | Novo Nordisk | Health | 1.51× | ||
| 17 | Modern architecture | Arts & Culture | 1.51× | ||
| 18 | Fiction books | Literature | 1.51× | ||
| 19 | Zizzi | Food & Beverages | 1.51× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.59× | |
| Community Orientation | OPEN | 1.42× | |
| Family Orientation | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.95× | |
| Quality Awareness | PREMIUM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.