A data profile of the people who buy, follow and care about Infant in Austria — modelled from more than twelve digital signal sources. Infant has an estimated audience of 1,361,365 people in Austria.
Infant has an estimated audience of 1,361,365 people in Austria. 72.3% are female, 27.7% are male, average age 39.8. Top brand affinities: Kronen Zeitung, Billa (supermarket), Toys, Hornbach, WhatsApp.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Toys, with strongest over-indexing on Kronen Zeitung (1.53× the country average).
Demographically, the Infant audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Infant fan in Austria is more female, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Infant profile in Austria.
72.3% are female, 27.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.8 |
| Estimated audience size | 1,361,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Infant audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 2.74× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.13× | ||
| 03 | Italian cuisine | Food & Beverages | 2.04× | ||
| 04 | Cineplexx Cinemas | Movies & TV | 2.02× | ||
| 05 | Hornbach | Shopping | 2.00× | ||
| 06 | Hair products | Beauty & Wellness | 1.99× | ||
| 07 | C&A | Shopping | 1.95× | ||
| 08 | Hobby | Home & Garden | 1.90× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 10 | Deichmann | Shopping | 1.77× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.75× | ||
| 12 | Internet & Social Media | 1.73× | |||
| 13 | Desserts | Food & Beverages | 1.73× | ||
| 14 | Austrian Airlines | Travel & Leisure | 1.72× | ||
| 15 | Happiness | Health | 1.68× | ||
| 16 | Shoes | Fashion & Accessoires | 1.65× | ||
| 17 | Spas | Beauty & Wellness | 1.58× | ||
| 18 | Billa (supermarket) | Shopping | 1.55× | ||
| 19 | Kronen Zeitung | News | 1.53× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Extroversion | THRILL | 1.46× | |
| Mindfulness | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Urban Lifestyle | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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