A data profile of the people who buy, follow and care about Infant in Norway — modelled from more than twelve digital signal sources. Infant has an estimated audience of 787,892 people in Norway.
Infant has an estimated audience of 787,892 people in Norway. 75.0% are female, 25.0% are male, average age 42.0. Top brand affinities: Google, Kindergarten, Family, Toys, Happiness.
Top brand affinities include Google, Kindergarten, Family, with strongest over-indexing on Google (1.56× the country average).
Demographically, the Infant audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Infant fan in Norway is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Infant profile in Norway.
75.0% are female, 25.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 42.0 |
| Estimated audience size | 787,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Infant audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 3.08× | ||
| 02 | Internet & Social Media | 2.78× | |||
| 03 | Viral video | Internet & Social Media | 2.41× | ||
| 04 | Toys | Games | 2.34× | ||
| 05 | Instant messaging | Internet & Social Media | 2.23× | ||
| 06 | Hairstyle | Beauty & Wellness | 2.00× | ||
| 07 | Fiction books | Literature | 1.99× | ||
| 08 | Hair products | Beauty & Wellness | 1.98× | ||
| 09 | Happiness | Health | 1.87× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.69× | ||
| 12 | Lindex | Fashion & Accessoires | 1.69× | ||
| 13 | Dogs | Pets & Animals | 1.68× | ||
| 14 | Spas | Beauty & Wellness | 1.67× | ||
| 15 | Desserts | Food & Beverages | 1.59× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | Shoes | Fashion & Accessoires | 1.56× | ||
| 18 | Education | Business & Career | 1.51× | ||
| 19 | Family | Kids & Family | 1.50× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.56× | |
| Extroversion | THRILL | 1.56× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.97× | |
| Risk Appetite | THRILL | 1.03× | |
| Healthy Lifestyle | BALANCE | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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