A data profile of the people who buy, follow and care about Infant in Sweden — modelled from more than twelve digital signal sources. Infant has an estimated audience of 1,507,090 people in Sweden.
Infant has an estimated audience of 1,507,090 people in Sweden. 75.8% are female, 24.2% are male, average age 42.2. Top brand affinities: Tradera, Elgiganten, Family, Google, Hair products.
Top brand affinities include Tradera, Elgiganten, Family, with strongest over-indexing on Tradera (1.6× the country average).
Demographically, the Infant audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Infant fan in Sweden is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Tradera.
The key figures that characterise the Infant profile in Sweden.
75.8% are female, 24.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 42.2 |
| Estimated audience size | 1,507,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Infant audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 2.43× | ||
| 02 | Fiction books | Literature | 2.40× | ||
| 03 | Financial services | Business & Career | 2.28× | ||
| 04 | Tattoos | Fashion & Accessoires | 2.23× | ||
| 05 | Hair products | Beauty & Wellness | 2.18× | ||
| 06 | Happiness | Health | 2.06× | ||
| 07 | Lindex | Fashion & Accessoires | 1.94× | ||
| 08 | Intersport | Shopping | 1.94× | ||
| 09 | Dogs | Pets & Animals | 1.91× | ||
| 10 | Meat | Food & Beverages | 1.83× | ||
| 11 | Internet & Social Media | 1.73× | |||
| 12 | KappAhl | Fashion & Accessoires | 1.70× | ||
| 13 | Shoes | Fashion & Accessoires | 1.68× | ||
| 14 | Spas | Beauty & Wellness | 1.65× | ||
| 15 | Family | Kids & Family | 1.64× | ||
| 16 | Video games | Games | 1.62× | ||
| 17 | Elgiganten | Shopping | 1.61× | ||
| 18 | Tradera | Shopping | 1.60× | ||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Extroversion | THRILL | 1.73× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.96× | |
| Sustainability | BALANCE | 0.98× | |
| Quality Awareness | PREMIUM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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