A data profile of the people who buy, follow and care about Infant in Finland — modelled from more than twelve digital signal sources. Infant has an estimated audience of 709,850 people in Finland.
Infant has an estimated audience of 709,850 people in Finland. 76.9% are female, 23.1% are male, average age 42.6. Top brand affinities: Google, Finnair, Biltema, Happiness, WhatsApp.
Top brand affinities include Google, Finnair, Biltema, with strongest over-indexing on Google (1.57× the country average).
Demographically, the Infant audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Infant fan in Finland is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Infant profile in Finland.
76.9% are female, 23.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 42.6 |
| Estimated audience size | 709,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 27% |
of the worldwide Infant audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.85× | ||
| 02 | Lindex | Fashion & Accessoires | 2.15× | ||
| 03 | Hair products | Beauty & Wellness | 2.10× | ||
| 04 | Happiness | Health | 1.89× | ||
| 05 | Internet & Social Media | 1.87× | |||
| 06 | Desserts | Food & Beverages | 1.84× | ||
| 07 | Dogs | Pets & Animals | 1.80× | ||
| 08 | Intersport | Shopping | 1.76× | ||
| 09 | Spas | Beauty & Wellness | 1.76× | ||
| 10 | Hesburger | Food & Beverages | 1.70× | ||
| 11 | Shoes | Fashion & Accessoires | 1.68× | ||
| 12 | Valtteri Bottas | Sports | 1.68× | ||
| 13 | Finnair | Travel & Leisure | 1.66× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 15 | Kitchen | Home & Garden | 1.61× | ||
| 16 | Apartment | Business & Career | 1.58× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Nature | Home & Garden | 1.57× | ||
| 19 | Danske Bank | Business & Career | 1.51× | ||
| 20 | Biltema | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.73× | |
| Extroversion | THRILL | 1.53× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 1.02× | |
| Mindfulness | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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