A data profile of the people who buy, follow and care about Soft drinks in Denmark — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 720,758 people in Denmark.
Soft drinks has an estimated audience of 720,758 people in Denmark. 54.0% are female, 46.0% are male, average age 43.1. Top brand affinities: Roasting, Snack food, Buffet, Salad, Hypermarket.
Top brand affinities include Roasting, Snack food, Buffet, with strongest over-indexing on Roasting (1.93× the country average).
Demographically, the Soft drinks audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
The typical Soft drinks fan in Denmark is balanced, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Roasting.
The key figures that characterise the Soft drinks profile in Denmark.
54.0% are female, 46.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.1 |
| Estimated audience size | 720,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Soft drinks audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spare ribs | Food & Beverages | 2.73× | ||
| 02 | Coca-Cola | Food & Beverages | 2.36× | ||
| 03 | Main course | Food & Beverages | 2.35× | ||
| 04 | Gelato | Food & Beverages | 2.07× | ||
| 05 | Ribs (food) | Food & Beverages | 1.98× | ||
| 06 | Roasting | Food & Beverages | 1.93× | ||
| 07 | Haribo | Food & Beverages | 1.73× | ||
| 08 | Buffet | Food & Beverages | 1.71× | ||
| 09 | Chicken (food) | Food & Beverages | 1.64× | ||
| 10 | French fries | Food & Beverages | 1.60× | ||
| 11 | Cider | Food & Beverages | 1.60× | ||
| 12 | Djurs Sommerland | Travel & Leisure | 1.58× | ||
| 13 | Popcorn | Food & Beverages | 1.58× | ||
| 14 | Snack food | Food & Beverages | 1.56× | ||
| 15 | Salad | Food & Beverages | 1.56× | ||
| 16 | No frills | Business & Career | 1.56× | ||
| 17 | Hypermarket | Shopping | 1.53× | ||
| 18 | Smântână | Food & Beverages | 1.53× | ||
| 19 | Menu | Food & Beverages | 1.53× | ||
| 20 | Frying | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.51× | |
| Convenience Orientation | PREMIUM | 0.55× | |
| Travelling | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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